Boost your business with SEM or PPC.
SEM management from £299 per month
WHAT IS SEM?
SEM (Search Engine marketing) or PPC is a highly effective way to advertise online. With millions of businesses vying for attention, our assistance in getting the best results from your campaigns is crucial.
Search engine marketing is the most effective way to promote your products and grow your business.
AN OVERVIEW
Search engine marketing is the practice of paid ads on search engine results pages. We bid on keywords for Google and Bing. Ads, known as pay-per-click, come in different formats. Some are text-based, while others, like product listing ads, are more visual. The format depends on what is effective for the job.
Search engine marketing is powerful as it allows ads to be displayed in front of motivated customers who are ready to buy at the exact moment they're looking for it. This precision is unmatched by any other advertising medium, making it an effective tool to grow your business.
WHICH SHOULD YOU CHOOSE, SEM OR SEO?
SEM is paid search marketing, where businesses pay Google to advertise in search results. In contrast, SEO is organic search marketing, where businesses try to rank higher by having the most relevant content for a keyword search. Both are important for any digital marketing strategy. SEO is great for driving continuous traffic to the top of the sales funnel, while SEM is cost-effective in driving conversions at the bottom of the funnel.
KEYWORDS: ThE FOUNDATION FOR SUCCESS
Keywords are the foundation of search engine marketing. Before selecting the right keywords, we need to conduct comprehensive research to identify relevant keywords that prospective customers are likely to use when searching for your products and services.
It's essential to consider the commercial intent of each keyword.
NEGATIVE KEYWORDS
Keyword research helps you find relevant keywords and negative keywords to exclude from your campaigns. Negative keywords are irrelevant search terms that won't lead to conversions. High commercial intent keywords, such as "buy," "discount(s)," "deal(s)," "coupon(s)," and "free shipping," indicate a strong interest in making a purchase.
KEYWORDS: ACCOUNT STRUCTURE
Proper account structure and logical keyword grouping are crucial for a successful search engine marketing campaign. They can result in higher click-through rates, lower costs-per-click, and stronger overall performance.
We conduct thorough keyword research to determine the best structure for your account.
Our Monthly PPC Management Process:
SEARCH ENGINE MARKETING
OUR PACKAGES
*Focussed on Google. Bing specific campaigns are also available. Media costs are in addition to these fees.
