Digital Strategy
With over 30 years of experience, we've helped big UK companies and small businesses with their digital transformation needs. We have the knowledge and skills to guide you on your customer journey.
What do we do
If you are looking for help guiding your organisation's growth through digital or just understanding what it is and how it can help you, our consulting services cater to businesses of all sizes and budgets. We focus on leveraging technology to drive sustainable growth.
Most importantly, though, we will ask you 'Why?'.
Understanding why you need to transform is the first step towards success.
Your plans and how your review progress will always link back to this.
Who we are
With over 30 years of experience in driving marketing and digital transformation for both large UK organizations and SMEs, Tony Rivenell is a resilient, engaging, and innovative leader in the fields of Digital, Marketing, and Transformation.
He has a proven track record of working in both B2C and B2B sectors, and his career spans the entire evolution of the internet. Tony has successfully defined strategies and implemented transformations for some of the UK's biggest retailers.
In addition, Tony has managed digital, eCommerce, and marketing teams with full P&L ownership of online businesses worth up to £120m.
He is comfortable working with both SMEs and large corporations, having built and led teams in multi-billion pound organisations while also founding and managing successful businesses from scratch.
Tony leads the consulting work for R2 Marketing.
What is Digital Transformation?
‘Digital maturity is about integrating your organisation’s operations and human capital in digital processes and vice versa.’
Digital maturity refers to an organisation’s ability to effectively use digital technologies for business transformation to achieve its goals. It includes technology, culture, processes, and readiness for digital solutions.
Digital transformation is the journey to reach digital maturity.
How do we do it?
We work with you to understand where you are in Digital Maturity across 5 key areas:
Leadership & Vision
Strong leadership and a clear vision for digital transformation are essential for driving change and securing organisational buy-in.
Customer Experience
Focusing on enhancing the customer experience through digital channels and innovative solutions is crucial for long-term success.
Operational Agility
Embracing flexible and agile processes to adapt to changing market conditions and new technologies.
Large-scale transformations have a 70% risk of failure - McKinsey
Start with a review
We will work with you to review where you are as a business against our maturity index. This will show the progress you have made so far, and highlight the areas to focus on over the next 12 months.
If you haven't started on the journey yet, then don't panic, many haven't!
Our years of experience will help you to understand the opportunities open to you and how to begin the journey to digital maturiy - whatever the size of your business.
We look forward to talking with you. The first conversation is on us.
